Podcast Production: Questions to Answer Before Recording Episode One
This is a draft article under review. It is not published or indexed. Dates and author details will be confirmed before publishing.
A podcast that lasts is one that was thought through before the first episode. The format, the audience, and the reason you're making it all shape everything that follows.
Before you record episode one, answer these questions.
Who is this for?
Not "everyone." A podcast aimed at everyone serves no one. Define the listener — their role, their questions, and why they'd spend time with you.
This single answer shapes your topics, your guests, and your tone.
What format fits?
Interview shows, solo episodes, co-hosted conversations, and panels each have different demands. Pick the format you can sustain, not just the one that sounds impressive.
If scheduling guests is hard, a solo or co-hosted format may serve you better than an interview show.
Audio, video, or both?
A video podcast reaches audiences on YouTube and social alongside audio platforms. It also adds production complexity. Decide early so recording is set up for both from the start.
What's the cadence?
Consistency matters more than frequency. A monthly show that always appears is stronger than a weekly show that disappears in week six. Choose a rhythm you can keep.
How will it be distributed?
Plan where the show will live and who owns the accounts. Publishing support can prepare your episodes for major platforms, but the show and its audience remain yours.
What does success look like?
Audience size isn't the only measure. A podcast that deepens relationships with existing clients, supports a sales conversation, or establishes expertise can succeed without huge numbers. Define what success means for you before you start counting.